Introduction

Let’s suppose you’re planning to start a new website. A lot of the processes associated with maintaining, creating, and updating a site can be complex – if you use an external ‘site builder’, or an application like Notepad.

But you don’t need to worry about any of that; you can sidestep this issue simply by using an appreciate Content Management System (otherwise known as a CMS), which streamlines most of the processes involved in the maintenance and creation of a website.

At Trent & Hanover, we have had a great deal of experience helping our various clients to launch their own websites for their businesses; with such experience comes a lot of expertise. And it’s something we can help you with at every level.

With a CMS, you can very easily both update existing content and add new content; and perhaps more importantly, you can also implement new features. And all of this from a convenient, easy to use web-based interface.

What’s more, there are a great many different CMS options you can pick and choose from, from Joomla, Magneto, and ExpressionEngine to Drupal and Blogger; these all have varying advantages and disadvantages. The majority of professional digital marketers and web designers generally agree, however, that WordPress is best, for these reasons:

1. Popularity

There are a larger number of websites which use WordPress than any other Content Management System; according to a report from W3Techs, around 27.5 percent of the top ten million websites across the world use it.

Given the number of websites running WordPress – we ourselves at Trent & Hanover included – it’s not going to be hard for you to find profeliar with it.

In stark contrast, if you choose a lesser known CMS such as ExpressionEngine, it may be harder to find professionals who can help you with its usage.

2. Free to use

Many Content Management Systems can end up costing hundreds, sometimes even thousands of dollars. WordPress, on the other hand, is completely free.

As a piece of open source software licensed under GPLv3 from the Free Software Foundation, WordPress is something you’ll never need to pay anything in order to alter, distribute, download or use; at Trent & Hanover, we have found that for this and many other reasons, WordPress suits many of our clients extremely well.

3. It Supports More Than One Author

Another massive benefit – frequently overlooked – of using WordPress is that it offers ‘support for multiple authors’ – in other words, if we use the following example: you want other users to be able to create new posts, let’s say – you don’t need to share your own admin account, because WordPress provides you with the option to instead give them unique usernames.

It also allows you to choose “roles” for said other users, which means you can limit their access and what they are allowed to do on your site, so you need not worry too much about security.

For instance, the “Author” role gives the user the ability to edit and publish their own posts but not those made by any other users; the “Contributor” role on the other hand allows the user to edit and create posts but not publish them.

The “Subscriber” role is the most limited; it only allows users to create and manage their own profiles.

4. Instantaneous And Interchangeable Designs

At Trent & Hanover, we have designed a great many beautiful websites for our various clients, and WordPress is a great way to go about it. It’s also something you can do for yourself quite easily; with WordPress, there’s no need to edit each page’s HTML or worry about how these changes will affect the functionality of your site.

Instead, WordPress provides over 10,000 interchangeable themes, all different designs – some free, some premium. Once you’ve downloaded and activated a new theme, all the pages on your website will be automatically changed to fit.

Furthermore, if you don’t find a theme which suits you, we at Trent & Hanover can always create one for you.

5. Customisation of Themes

Apart from the option to use and download WordPress themes immediately, you can also customise them; keep in mind that if you your site does feature a unique and custom design then it strengthens your brand and gives visitors to your site a way to remember your uniqueness, as opposed to using a more generic design which would not highlight your brand.

With certain themes, you can further customise the design of your site; editing the theme’s files or, if you wish, creating a separate child theme, for example. This allows you to customise the footer, the header, text, sidebar, and more.

6. The Option To Add Features Using Plugins

WordPress also supports plugins which are interchangeable; plugins are intentionally designed to add or modify features on a website. Also, it’s not necessary to hard-code a feature into your site – you need only download a plugin.

With over 50,000 free plugins available for WordPress, as well as a great many premium ones, you’ve got much in the way of options.

Plugins can do many things, from enabling browser caching, the creation of photo galleries, the reduction of load times and the filtering of spam comments – and more, even social media sharing buttons.

7. Search Engine Friendly

Building your site with WordPress has another advantage, too: because it has several powerful SEO (Search Engine Optimisation) features, it’s easy to optimise your website to ensure it ranks high in search engines. Permalink, meta descriptions, custom page titles, and more are available.

You also have the option to download and use SEO plugins which can further optimise your WordPress site to create higher search rankings.

One example is “Yoast SEO”, a highly popular plugin for WordPress which includes such brilliant optimisation features as breadcrumb navigation links, keyword optimisation, duplicate content check, readability check, robots meta configuration, canonical URLs, XML sitemaps, RSS enhancements, redirect manager, and more; these will all help you optimise your WordPress site.

What’s more, if you struggle with any of this, we at Trent & Hanover can use our wealth of experience and expertise to help you.

8. Simple and Easy Installation

Installing WordPress can be accomplished with merely the “Famous 5-Minute Install” which is a few minutes’ journey to get your site running. Or if your web hosting control panel supports it, you can perform a one-click install.

Back-end control panels such as ‘cPanel’ are usually provided by most web hosts, allowing webmasters to analyse metrics, configure their sites, etc. cPanel and similar website control panels also support one-click installs of CMSs and common scripts such as WordPress.

9. Vistor commenting

Because all new WordPress sites support visitor comments, you need not modify your site; you want to encourage visitor engagement and continue to fill your website with fresh content of all kinds.

Also, you can always disable this feature in the WordPress dashboard if you decide you don’t want any visitors to comment.

10. It’s Very Secure

While not a single CMS is completely guaranteed of safety from hackers, WordPress emphasises security to prevent this as much as possible. For instance, any security vulnerability, as soon as it is detected, is rapidly fixed by developers. Over 2016 there were close to two dozen security updates.

In conclusion, a CMS is something highly versatile, allowing webmasters to streamline websites’ development; and of all them, WordPress remains the unchallenged leader for all the above mentioned reasons. And at Trent & Hanover, as experts at using WordPress, we can help you with using all of the above to develop your business further.