While you may be familiar with the basics of ‘on-page SEO’ – after all, every aspect of your site affects your ranking in search engines such as Google – your efforts around SEO don’t merely begin or end with your own website. As a London Based SEO company, we at Trent & Hanover are particularly aware of this: it informs so many elements around what we do both in this regard as a Web Design Company in general.
What is known as ‘Off-page SEO’, or ‘off-site SEO’, does play a huge role in just how your site it evaluated and analysed by search engines.
And if you’re not taking full advantage of this, you’re missing out on a lot of valuable traffic.
Here are some tips to this end.
Your Reputation is Important
To put it most simply, the phenomenon of ‘off-page SEO’ is the collective sum of other people’s perception of your business and your site; how reputable you are. You’re likely aware of just how important both word of mouth recommendations (which is how we at Trent & Hanover started out as a Web Design Company and London SEO company) and having a really positive image are for any business – online ones are the same. You need to put real, concerted effort into this front of your business’s development.
One of the best ways to begin creating this kind of reputable name for your company is to start by marketing a particularly excellent service, product or the like which a very large number of people will naturally need or desire in their lives.
This isn’t merely about ‘appealing to everyone’ – what you must have is a very well defined target market. And you need to establish yourself as an expert in your particular field; this will build a domain of trust around your customers and extend to show your business is trustworthy and genuine in a larger sense, too.
Perhaps most important, though, is that any company who provides excellent customer service in a friendly manner will attract lots of potential customers: make this a large part of your focus.
Just what affects your Off-Page SEO?
As with its equivalent – on-page SEO – off-page SEO is influenced by a great many different aspects and factors, most of which however do share a common denominator: getting hold of more links for your business.
This – your ‘link profile’ is highly important, because the more of these links you have – the ones that point to your site from all around the web – the higher level of importance Google is assigning to your website.
In short, better ranking comes with more links.
But it’s no good to merely think about links when planning your off-page based SEO strategy for your business: you need to focus on building a strong web presence which many different people will want to be able to link to. You don’t want loads of poor quality links; you need to allow all the links to come to you naturally, no matter how long it takes.
Various factors will contribute to this, such as:
Your level of Social Media Activity
Types of Content Marketing such as guest blogging
Other websites where your business is cited or mentioned
Discussion or activity on message boards
Any comments you have made on other blogs
All of the above counts as off-page SEO. In short, it includes everything which represents your company but isn’t actually present on your site.
How do you improve Off-Page SEO?
While you can’t get really good off-page SEO overnight – as with any form of reputation building, it takes time and effort – there are a large number of smaller things which you can do to improve it right here and now:
A. Create social media accounts
If you don’t already have them, create them, plan how often you’ll post and ensure you’re using the ones most favoured by your target audience. Remember to mix promotional stuff with videos and articles that same audience will be drawn to; and remember to reply to everyone who comments or reaches out to you (to the best of your ability, naturally).
B. Watch what kind of reviews you get on websites such as Google or Yelp
Don’t ignore bad reviews. Always ensure you respond to them, taking the time to address all their concerns and do what you can to improve your service accordingly. This will only improve your reputation further and lessen any damage made to it from said bad reviews. It’s something we’re very familiar with at Trent & Hanover, as a huge part of what we do is ensuring our customers’ businesses get a really good reputation; our work as a London based SEO company and Web Design Agency ties into this.
Remember, if your target audience does spend time on particular message boards or forums, you should create an account for these places and make the effort to answer any questions they may have. You mustn’t spam your services or products – just offer their advice and ensure you are able to answer their questions correctly.
Talk to others in the same field as you. They aren’t your rivals – they might, in fact, become your friends. Leave comments anytime you read a blog, go to networking based events, and the like. This will only further improve your reputation.
The bottom line? Off-page SEO is of equal importance to a business’s success as on-page SEO. It’s something you need to focus on just as much. Look around for more and more ways to expand your sphere of influence and provide lots of value to possible customers or clients. Then everything will grow.